Statistics Addition

Statistics addition is the Princeton GEO paper's tested tactic of replacing vague claims with specific numbers, sources, and dates, which the study measured as its single strongest-performing tactic, producing up to roughly a 41 percent improvement on the paper's PAWC visibility metric.

Why it matters

Statistics addition being the paper's top-performing tactic gives direct empirical weight to a practice that's easy to skip under deadline pressure: replacing a vague claim with a specific, sourced figure is a small edit with the largest measured visibility payoff the study found across every tactic tested.

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