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Quotation Addition

Quotation addition is the Princeton GEO paper's tested tactic of inserting direct quotes from named experts into content, which the study measured as producing roughly a 28 to 40 percent improvement in citation visibility, making it the second-strongest tactic tested after statistics addition.

Why it matters

Quotation addition performing nearly as well as statistics addition suggests AI systems weight attributed, specific claims from named individuals similarly to attributed, specific data points, reinforcing that specificity and clear sourcing, not polish or length, is what the paper's results actually reward.

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