Quotation Addition
Quotation addition is the Princeton GEO paper's tested tactic of inserting direct quotes from named experts into content, which the study measured as producing roughly a 28 to 40 percent improvement in citation visibility, making it the second-strongest tactic tested after statistics addition.
Why it matters
Quotation addition performing nearly as well as statistics addition suggests AI systems weight attributed, specific claims from named individuals similarly to attributed, specific data points, reinforcing that specificity and clear sourcing, not polish or length, is what the paper's results actually reward.
Related terms
- Statistics Addition
Statistics addition is the Princeton GEO paper's tested tactic of replacing vague claims with specific numbers, sources, and dates, which the study measured as its single strongest-performing tactic, producing up to roughly a 41 percent improvement on the paper's PAWC visibility metric.
- Cite Sources (GEO method)
Cite sources is one of the optimization tactics the Princeton GEO paper tested directly: attributing specific claims to authoritative external sources within the content itself, which the study measured as producing roughly a 30 to 40 percent improvement in citation visibility over an unoptimized baseline.
- Authoritative Voice
Authoritative voice is the Princeton GEO paper's tested tactic of writing with confidence and eliminating hedging language, which the study measured as producing a smaller but still measurable 10 to 20 percent improvement in citation visibility, the mildest effect among the paper's positively performing tactics.



