Sentiment

Sentiment, in a GEO context, is the tone, positive, neutral, or negative, of how an AI system characterizes a brand whenever it mentions or cites that brand in a generated answer.

Why it matters

A brand can have a strong citation rate and still be described unfavorably every time it comes up. Sentiment is the metric that catches that gap, and it's one of the core signals VizibleAI tracks alongside mentions and position for exactly that reason.

Related terms

• Brand Mention

  A brand mention is any reference to a brand inside an AI-generated answer that isn't a formal, linked citation, the model naming a company without attributing a specific claim or a source URL to it.

• Citation Accuracy

  Citation accuracy is whether an AI system's description of a brand, in the moments it does mention or cite that brand, is actually factually correct, rather than outdated, garbled, or confused with a competitor.