JSON-LD

JSON-LD is the specific structured-data format, a block of JSON embedded in a page's HTML, that both traditional search engines and AI systems prefer for schema markup over older formats like microdata, because it's easier to generate, validate, and parse without altering a page's visible layout.

Why it matters

Choosing JSON-LD over older structured-data formats isn't a stylistic preference, it's the format Google and most AI systems explicitly document as preferred, which makes it the safer default for any new schema implementation.

Related terms

• Schema Markup / Structured Data

  Schema markup, or structured data, is machine-readable metadata embedded in a page, most commonly as JSON-LD, that explicitly tells crawlers what the content actually is: an article, an organization, a product, a set of questions and answers, rather than leaving that classification to inference.

• sameAs

  sameAs is a schema property that links a brand or person's identity on one page to their authoritative external profiles elsewhere, commonly Wikidata, Wikipedia, and LinkedIn, giving crawlers a direct, machine-readable way to confirm that different mentions across the web refer to the same entity.

• FAQ Schema

  FAQ schema is structured markup for question-and-answer pairs on a page, explicitly labeling each question and its corresponding answer so a crawler doesn't have to infer that structure from formatting alone. It's one of the most directly applicable schema types for content already organized around specific questions.