AI Visibility

AI visibility is whether a brand appears at all in AI-generated answers for a defined set of relevant queries, regardless of whether that appearance rises to the level of a formal citation.

Why it matters

AI visibility is the umbrella concept sitting above the more specific metrics in this category: mention rate, citation rate, and share of voice are all different ways of measuring it. A brand with zero AI visibility in a category has nothing else worth measuring yet.

Related terms

• AI Share of Voice (AI SOV)

  AI Share of Voice (AI SOV) is the percentage of AI-generated responses that mention a brand, out of all AI responses to a defined set of relevant industry queries, benchmarked against how often competitors get mentioned for the same queries.

• AI Visibility Score

  An AI visibility score is a single composite number summarizing how discoverable and citable a brand is across AI systems, typically rolling up mention rate, citation rate, position, and sentiment into one comparable figure.

• Mention Rate

  Mention rate is how often a brand appears in AI-generated responses across a defined set of relevant queries, expressed as a percentage, independent of whether that appearance counts as a formal, linked citation.