Vizible AI vs Semrush: which tool for your AI visibility?

Semrush’s AI Visibility Toolkit costs $99 a month per domain for 25 prompts, Vizible AI starts at $45 a month for 20 prompts on 3 engines at once. Semrush remains the reference SEO suite. Vizible AI is built only for AI answers, with AI crawler visits, ready-to-publish articles and one task to do every day.

7-day free trial

By Louis Foweraker, founder of Vizible AI, who tested and audited the tool himself · Updated on 23 October 2026, public prices checked the same day

Vizible AI Starter

Price: $45/month

✓ 20 prompts × 3 engines: 60 AI answers a day
✓ Up to 5 engines at once on Pro
✓ AI crawler visits (50k logs / month)
✓ Ready-to-publish articles on WordPress
✓ One ready-to-do task every day
✓ Traffic from AI (Google Analytics)

Semrush AI Visibility Toolkit

Price: $99/month

✓ 25 prompts tracked daily, one engine per campaign
✓ ChatGPT, Gemini, Perplexity and Google’s AI
✓ Database of over 317 million prompts
✓ Site audit for AI (100 pages)
✗ AI crawler logs: with Semrush Enterprise
✗ Writing: Content Toolkit on top ($60)

Vizible AI and Semrush in 4 numbers

$45 vs $99 (Semrush): Entry price per month to track AI visibility
60 vs 25 (Semrush): AI answers a day on the entry plan
500 vs 100 (Semrush): AI answers a day on the largest plan with a public price
5 vs 1 (Semrush): AI engines queried per tracking campaign, at most

The short answer

Semrush and Vizible AI both measure where a brand stands in AI assistants’ answers. Semrush’s AI Visibility Toolkit costs $99 a month per domain for 25 prompts tracked daily, Vizible AI starts at $45 a month for 20 prompts on 3 engines at once.

Semrush remains the reference SEO suite: keywords, backlinks, Google rankings and technical audits, plus a database of over 317 million prompts for AI. Its AI offer adds to that world: one engine per tracking campaign, sentiment updated weekly, writing in a separate toolkit. Vizible AI is built only for AI answers: 60 AI answers a day, AI crawler visits, ready-to-publish articles and one task to do every day, from $45.

In short, Semrush complements Vizible AI for SEO, and Vizible AI is more complete than Semrush for AI. Semrush keeps the edge on the SEO suite, the scale of its data, on-demand audits, integrations and its API.

Pick Vizible AI if…

You want to know what to do every day, not just measure
You want AI crawler visits and articles from $45
You want to ask the same prompts to 5 AI engines at once

Pick Semrush if…

You need a full SEO suite: keywords, backlinks, Google rankings
You want a single vendor for Google and AI
You want AI market data at scale and an API

Where each tool sits

Our reading of both tools, from their public plans. Semrush says it is the go-to marketing tool of 35% of Fortune 500 companies (semrush.com).

Vizible AI vs Semrush, side by side

Both tools’ public plans, at the monthly price. Green check: included. Orange dash: limited or only on a higher plan.

6 criteria for Vizible AI, 4 for Semrush, 2 tied

Vizible AI vs Semrush, side by side
Criterion	Vizible AI	Semrush
Price and volume
Entry price for AI visibility (Vizible AI ahead)	$45 / month (Starter) (Yes)	$99 / month per domain (AI Visibility Toolkit) (Limited)
AI answers a day (prompts × engines) (Vizible AI ahead)	60, 200 or 500 (20 to 100 prompts) (Yes)	25 (toolkit), 50 (Semrush One Starter) or 100 (Pro+), one engine per prompt (Limited)
AI engines tracked at once (Vizible AI ahead)	3, 4 or 5 depending on the plan (Yes)	One per tracking campaign (ChatGPT, AI Mode or Gemini) (Limited)
AI engines available (Tie)	ChatGPT, Gemini, Perplexity, Copilot, AI Overviews and AI Mode (Yes)	ChatGPT, Gemini, AI Overviews and AI Mode; Perplexity in brand reports (Yes)
Measure
Presence, position, sentiment, cited sources (Tie)	Included, every day (Yes)	Included: positions daily, sentiment and share of voice weekly (Yes)
AI market data (Semrush ahead)	Your prompts, tracked daily, in any country (Limited)	Over 317 million prompts, 117 regional databases (Yes)
AI crawler visits (logs) (Vizible AI ahead)	Included from Starter (50k logs / month) (Yes)	AI crawler access checked by the audit; logs with Semrush Enterprise (on quote) (Limited)
Site audit for AI (Semrush ahead)	Monthly audit of key pages (Yes)	On demand, up to 100 pages on the toolkit alone (Yes)
Act
Articles and content (Vizible AI ahead)	Ready-to-publish articles on WordPress (Yes)	Content Toolkit on top ($60 / month), content optimization in Pro+ (Limited)
What to do next (Vizible AI ahead)	One ready-to-do task, every day (Yes)	AI-generated recommendations and audit fixes, to sort through (Limited)
SEO and tools
SEO suite (keywords, backlinks, Google rankings) (Semrush ahead)	No, Vizible AI is dedicated to AI answers (No)	Included in Semrush One, from $199 / month (Yes)
MCP, API, integrations (Semrush ahead)	MCP server on every plan, WordPress and Google Analytics 4 (Yes)	MCP from Semrush One Starter, API on Advanced, 20+ reporting integrations (Yes)

Semrush’s plans as listed on semrush.com on 23 October 2026, at its US dollar prices (visitors in Europe see euros). Semrush does not say whether prices include VAT. Engines and limits from Semrush’s help center.

3 reasons to add Vizible AI rather than Semrush’s AI toolkit

One ready-to-do task, every day

Semrush gives you a lot of data and AI-generated recommendations to sort through yourself. Vizible AI goes further: every day it analyzes your AI answers and hands you the task that matters most, already prepared. No SEO or GEO expert needed to know where to start.

A full article, written from the sources AI assistants cite
A precise fix for your site, ranked by impact
The sites that cite your competitors and not you, with what to tell them

Learn more

Real AI crawler visits from $45

Semrush’s AI site audit checks that AI crawlers can reach your pages. Vizible AI shows their actual visits: which pages ChatGPT, Perplexity and Google read on your site. At Semrush, AI crawler log analysis is announced for Semrush Enterprise, on quote; at Vizible AI, it is included from Starter.

Every crawler visit checked against the official address lists, fake bots excluded
Connects in a few clicks: WordPress, Cloudflare, Vercel, Netlify and more
IP addresses never stored

Learn more

Up to 5 AI engines on the same prompts

Semrush’s Prompt Tracking queries one engine per campaign: ChatGPT, AI Mode or Gemini. Vizible AI asks every prompt to 3 engines on Starter, 4 on Growth and 5 on Pro, among ChatGPT, Gemini, Perplexity, Copilot, AI Overviews and AI Mode. You compare what ChatGPT and Google’s AI say about the same questions, on the same day.

Position, sentiment and cited sources, engine by engine, every day
Your competitors ranked in every answer
15,500 AI answers a month on Pro

Learn more

What does it cost for the same need?

Public monthly prices, then over a year with each tool’s yearly plan (3 months free at Vizible AI, up to 17% off Semrush One, no discount on the AI toolkit alone).

Your need	Vizible AI	Semrush
Starting AI tracking	$45 / month ($405 / year · 60 AI answers a day, AI crawlers, articles)	$99 / month ($1,188 / year · AI Visibility Toolkit, 25 prompts, one engine per campaign)
Around 100 prompts	$205 / month ($1,845 / year · 500 AI answers a day, AI crawlers, articles)	$299 / month ($2,978.04 / year · Semrush One Pro+, 100 prompts, SEO suite included)
AI visibility and article writing	From $45 / month (Starter plan)	From $159 / month (AI Visibility Toolkit and Content Toolkit)

For AI visibility, Vizible AI costs less than Semrush at every level. Semrush One also includes the whole SEO suite: if you need it, compare with the price of a separate SEO tool too.

When Semrush is the better pick

Semrush does some things better than Vizible AI. Here they are.

You need a full SEO suite: Semrush One brings together keyword research, backlink analysis, Google rank tracking and technical audits, from $199 a month. Vizible AI does not do classic SEO: it is dedicated to AI assistants’ answers.
A single vendor for Google and AI: Semrush One tracks your Google keywords and your AI prompts in the same tool, with the same reports. With Vizible AI, you keep an SEO tool alongside it for Google.
AI market data at scale: Semrush analyzes a database of over 317 million prompts across 117 regional databases, with volumes and topics. Vizible AI tracks the prompts you choose every day, not a whole market.
API, integrations and large teams: Semrush opens MCP from Semrush One Starter, an API on Advanced, 20+ reporting integrations, and SSO on its Enterprise offer. Vizible AI offers an MCP server on every plan, with no public API.

Add Vizible AI next to Semrush in 5 minutes

Keep Semrush for SEO. Nothing to export: Vizible AI suggests everything from your website.

Enter your website: Vizible AI reads your site and suggests your market.
Confirm competitors and prompts: Vizible AI suggests your competitors and prompts with no brand names, grouped by theme. Keep them, edit them, or add the ones you already track in Semrush.
Pick your engines: Up to 5 at the same time depending on your plan, among ChatGPT, Gemini, Perplexity, Copilot, AI Overviews and AI Mode.
Get your first answers: Your first AI answers arrive within minutes, your first task the next day.

Managing AI visibility for several clients?

Vizible AI’s agency plans count AI answers, not clients or domains: unlimited clients and prompts, every engine, PDF reports with your logo. From $169 a month for 10,000 AI answers.

See the agency plans

Frequently asked questions

Semrush or Vizible AI: which one is cheaper for AI visibility?

Vizible AI: $45 a month against $99 a month per domain for Semrush’s AI Visibility Toolkit. At around 100 prompts, Vizible AI Pro costs $205 a month and Semrush One Pro+ $299, SEO suite included. On a yearly plan, Vizible AI gives 3 months free, Semrush One up to 17% off, and the AI toolkit alone no discount.

Do you need a Semrush subscription for its AI Visibility Toolkit?

No. It is sold on its own, $99 a month per domain, with no free trial according to Semrush’s help center. It is also included in Semrush One with the SEO suite, from $199 a month ($165.17 a month billed yearly), with a 7-day free trial.

Which AI engines do Semrush and Vizible AI track?

Semrush tracks your prompts on ChatGPT, AI Mode or Gemini, one engine per campaign, and also covers Perplexity in its weekly brand reports. Vizible AI tracks ChatGPT, Gemini, Perplexity, Copilot, AI Overviews and AI Mode, with 3 to 5 engines at once depending on the plan, every day.

Does Vizible AI replace Semrush?

No, not for SEO. Semrush covers keywords, backlinks, Google rankings and technical audits; Vizible AI does not do classic SEO. For visibility in AI answers, Vizible AI goes further than Semrush’s toolkit: AI crawler visits, ready-to-publish articles and one task a day. The two tools complement each other.

Can you try Vizible AI for free?

Yes: a 7-day free trial on the Starter, Growth and Pro plans. Your first AI answers arrive within minutes.

How do you add Vizible AI when you already use Semrush?

In 5 minutes: enter your website, confirm the suggested competitors and prompts (or add the ones you already track in Semrush), pick your engines. The first answers arrive within minutes, the first task the next day.

Sources and method

This page is written by Vizible AI. We only compare public prices and features, checked on the date shown. Spotted a mistake? Write to us from the Contact page and we will fix it within a few days.

Try Vizible AI on your brand

7-day free trial · Book a demo